Black Friday is in sight again. So let the crazy discounts break loose again. But what exactly is Black Friday? Can I use SMS communication to promote my Black Friday deals? All these questions are answered in this article!
What is Black Friday?
The day after Thanksgiving, traditionally the 4th Friday of November. On this day, merchants give huge discounts on numerous products.
The term 'Black Friday' originates from America. Black Friday was used to referring to heavy traffic in the city. But the expression 'going from red to black' also has something to do with it. Black Friday would be the reference point on which most stores finally generate profits. It reflects the importance of the end-of-year period for the annual result.
There is also Cyber Monday. It is the digital/online counterpart. Where Black Friday stimulates store visits, Cyber Monday focuses on online ordering.
SMS for Black Friday? Here's why!
SMS communication is the perfect way to reach the right audience quickly and efficiently. We also see this among our customers. On Black Friday, record numbers of text messages are launched with Smstools.
Why SMS campaignsbuilt-in SMS software?
- Fast & efficient
- Personal
- Cost-effective
- Reliable
- Huge open ratio. 99% of cases read within 5 minutes.
- Digital discount coupons and vouchers by SMS
- Free usage. Only pay your consumption.
- User-friendly
- Automation
Send out your SMS campaign: The golden triptych.
Our customers prefer to send multiple text messages around Black Friday to have more impact.
- The introduction
Let the recipient know that there is a wonderful discount waiting for him. Informs him about the timing, conditions, and stimulates the recipient to take further action.
- The reminder on Black Friday itself
In most cases, it's sent on the holiday. But to be noticed, this is usually the 2nd contact moment instead of the introduction. The purpose of this message is to draw the recipient's attention to the fact that the deal is still active, where it is situated and how long it remains available.
- The last chance
This is the text message on the day your promotion ends. You want to give the recipient one last chance to purchase. Often words like 'time is ticking' or 'last chance' or 'don't miss this' are added to create the necessary urgency.
What is the best time to send out?
Identifying the most effective time is tricky. It depends on the industry. We can conclude that the most popular times are 8 am, 10 am and 8 pm. Between 13-15h were also popular times. You need to know your audience to offer them the right SMS at the right time!
How do you fill in your text message?
Of course, you have to fill the text message with relevant content. A digital discount coupon will do the trick. With Coupontools, you can create, distribute, and validate digital coupons. First, you design the coupon yourself and configure the settings. Then you add the coupon URL to your messages via our SMS software. The URL is in the message so that the recipient can go directly to his coupon! The recipient follows the digital coupon's steps and finally has the coupon validated by the cashier to obtain the discount. Below you will find some excellent examples of our different coupon types!
Coupon types
Don't miss out or underestimate the power of Black Friday. Texting is one of the most powerful communication tools. Send targeted digital marketing campaigns to all your recipients and stimulate your conversions and sales.
Create your trial account now and start creating your Black Friday Coupons
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