Coupontools conquers the United Kingdom: Our success with the Poundland Perks App

We believe in innovation and impact. And that’s exactly what we achieved with the launch of the Poundland Perks app, a collaboration with the UK-based Apadmi. Since October 17, 2024, customers in more than 800 Poundland stores across the UK have been enjoying our exciting loyalty promotions. The Spin-to-Win campaign, in particular, has been a massive success. Every Wednesday—or should we say WINsday—thousands of users return to try their luck.

Loyalty programs only work if customers enjoy using them. That’s why we created Spin-to-Win, a playful way to keep customers coming back every week. The concept is simple: with a spin of the wheel, users can instantly win prizes and vouchers. This has led to an explosive growth in active users. On October 23, 31,266 participants engaged—an increase of 158% compared to the test phase. A week later, on October 30, that number had already risen to 42,671!

Our own Bert Croimans had this to say:
"Our mission was to create a loyalty program that truly excites customers. With our technology, users can redeem their vouchers directly in-store. Fast, simple, and fun!"

Every Wednesday is a top day for the app. On WINsday, we see more than 12,000 active users—twice as many as on a regular day. The app continues to grow every week, attracting more and more customers. After a successful test phase in Northern Ireland and Scotland, the app was rolled out across the entire UK in October, with great success.

This is a major milestone for us. We are proving that digital loyalty programs with gamification truly work and can connect customers to brands in an enjoyable way. “Our technology not only makes shopping more engaging but also strengthens the bond between brands and their customers,” says Bert Croimans.

We are Coupontools, a Belgian company from Dilsen specializing in digital marketing and customer loyalty solutions. With our innovative gamification technologies, we help brands worldwide enhance customer engagement and boost sales. The success of the Poundland Perks app confirms that our technology makes a real difference—even on an international scale.

We are proud of what we have achieved and will continue to innovate to bring businesses and customers even closer together. The success of the Poundland Perks app is a perfect example of how technology can combine loyalty with fun. And we can’t wait to see what the future holds!