Digital coupon marketing strategies to boost your local restaurant's revenue
How can coupon marketing strategies boost my local restaurant's revenue?
Coupon marketing is basically using digital coupons in your mobile marketing efforts. With coupon marketing, the main focus is to offer a discount while your business reaches its objectives. Thanks to coupon marketing, you bring in more people, increase your restaurant's revenue, and improve the customer experience.
Coupon marketing strategies to boost your restaurant's revenue
- Gamification
The first coupon marketing strategy to boost your restaurant's revenue is gamification. By adding gamification, you provide your customers a unique experience and the chance to win something. Coupontools offers different kinds of gamification: regular coupons, Scratch & Win coupons, Spin Wheel coupons, Slot Machine coupons, Memory Game, and Match2Win. Of course, you can choose which one you use in your restaurant. Experience the ready-to-use examples below!
- Coupon Directory
With the Coupon Directory from Coupontools, you can collect all your campaigns in one digital place. It is convenient to keep a good overview of all your digital campaigns. It is very user-friendly, and the customer can easily search for the coupon he is looking for. In addition, you can ask visitors to let them fill in their personal data such as email, name, telephone number… In this way, you can create more targeted and personalized marketing campaigns for the customer. Here's a live example of our directory!
- Customer care
Customer care is an essential aspect if it comes to boosting your restaurant's revenue. Holding existing customers can be more beneficial than attracting new customers. When a customer files a complaint, he screams for help. Your restaurant needs to make sure that the customer is being helped in the right way. When you support the customer correctly, he will remember this, and your relationship will get better. Don't ignore the customer's complaint; otherwise, he will get frustrated, and he will not be likely to return to your restaurant. Instead, offer the customer something worth validating, such as a 10% discount on the next visit to your restaurant or even a free dessert.
Sounds great, digital customer care. But you don’t know where to start? Have a look at how KFC and McDonald’s are using Coupontools to do this.
- Timed coupons
You decide when your coupons are available and can be redeemed. For example, when you have many visitors in the evening but none around lunch, it is possible to launch the coupons during lunch. Your coupons will not be accessible in the evening, which will increase the traffic and boost your revenue around lunch. Please note that this feature is on request. Contact our support team for more information.
How to boost your restaurant's revenue
- Let customers share your coupon on social media
One way to boost your restaurant's revenues is to create social media promotions. Let the customers share the coupon on social media. This is basically free exposure for your digital coupon. This will improve your brand awareness and increase your restaurant's revenue.
- Offer customers a loyalty card
Offer the customers a loyalty card whenever they visit your restaurant. When they enroll themselves on your loyalty card, they will be more likely to return, and you will increase your restaurant's revenues. Mainly because they're saving points for a bigger reward, and people feel like they're missing out on it when they're going somewhere else. It also makes your restaurant capable of rewarding the customers that actually deserve it most.
- Improve your customer experience
The customer pays a lot of attention to unique experiences. For example, how well do you treat your customer? You can improve the customer experience by adding gamification while the customer is waiting for his food. This will increase the waiting experience. If there is something that every customer hates, it is the waiting time. To make this more fun, add a game coupon. Let them win a small discount for the next round, and you'll see the money spent value per visitor increase!
- Create valuable deals
When you offer coupons to the customer, make sure that the deals you offer are valuable. When the coupon isn't valuable enough, the customer is not likely to redeem their coupon. So make sure that the coupon is something worth redeeming in the eyes of the customer. Also, if you're offering invaluable deals, it will make your restaurant look cheap. This is something you want to avoid.
Conclusion: Coupon marketing strategies to boost your local restaurant's revenue
There are many ways to boost your restaurant's revenue and many coupon marketing strategies your restaurant can use. With coupon marketing, the main focus is to offer discounts while still reaching your objectives. Do you want to try our software yourself? Create a free trial account and start today!
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