Ever since smartphones made their entry in the market, the entire retail shopping experience has undergone a massive facelift. Customers demand instant access to product and pricing information and expect to redeem offer coupons through their smart devices. Digital coupons are fast becoming a customer expectation and retailers who haven't yet deployed a system of mobile redemption risk losing a large chunk of their business.
Digital couponing - a blessing for the retail industry
Digital coupons are fast gaining prominence among millennials mainly due to the proliferation of smartphones and the underpinning retail technology - almost every retail brand today has a mobile app to reach out to customers through their smartphones.
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