4th of July marketing campaigns you can launch in under 5 minutes
The 4th of July is a famous holiday in America. It’s the official holiday commemorating the Independence declaration of the United States on July 4, 1776. Most businesses use the holiday for unique and valuable promotions. I'll give you a few digital coupon campaign ideas you can launch in a few minutes. Follow my lead!
Digital Coupon Or Voucher CampaignsDigital coupons are a great way to interact with your audience, especially on such a holiday. Most businesses distribute massive discount deals to convince people to buy at their store or eat at their restaurant. But since it is an increasingly popular holiday, almost every business is running targeted mobile marketing campaigns. How do you stand out? The interactive digital game coupons of Coupontools are a great way!
Campaign types:
- Digital coupons
Design wonderful 4th of July digital coupons using the Coupontools software. Start with a professional design template and customize it to your branding and corporate style. Press on the image below to experience a live example of a 4th of July-themed digital coupon.
- Scratch cards
Everyone is familiar with (paper) scratch cards. However, digital scratch cards have a lot more benefits compared to traditional paper scratch cards. It provides you with way more actionable statistics and ready-to-use customer data. Press on the image below to experience a live example of a 4th of July-themed scratch card.
- Wheel of Fortune
The wheel of fortune is the second most popular game coupon. It's a fun format that's based on luck and can display up to 7 different prizes. People love winning. Press on the image below to experience a live example of a 4th of July-themed wheel of fortune.
- Slot Machine
The slot machine is comparable with the Wheel of Fortune. The popular game format that's based on luck. It works the same as slot machines in a casino. People pull the lever and try to match the images/logos in the machine to win a prize.
- Memory Game
I'm positive that most people have played a memory game as a child. Compared to the above-mentioned games, the memory game is completely based on the player's skill. The faster one completes the game, the more valuable the prize will be. It's the perfect game for boosting your or your partners' brand awareness and brand recognition.
- Voucher - Gift Card
A gift card is always a great idea. Your business generates revenue in advance while delivering goods later. A great angle for the 4th of July can be that people can purchase a voucher worth $20, and if redeemed on the 4th of July, the value increases to $30.
How to launch your digital campaigns?
This is a critical point in your digital campaign. You need to check what approach fits your needs and makes it possible to reach your audience most easily. A great trick is to include various distribution methods to reach most people in your target audience through various channels.
- SMS
SMS / Text messages are still one of the most personal ways to reach your audience. Mainly because your business's messages are displayed in the same inbox as those received from friends and family. Other major benefits of text message marketing are the following: it is quite inexpensive, reliable, and entirely trackable. Embed your coupon URL in your text messages, import your contact lists and send them out!
More information about our SMS marketing solutions can be found here.
- Email
Email marketing is the default of any business. In my opinion, it's hard to stand out because of the overload of emails customers receive when approaching a relevant holiday like the 4th of July. Hard but not impossible. You need to offer value as soon as they receive your mail. Look for a catchy but also tempting subject line. Being read is the first step. Next, embed an appealing, neat, and valuable coupon to your email. A game coupon is a great way to stimulate interaction with the recipient. Because let's be honest, who isn't triggered by a little game?
- Socials
The social media channels are a must-leverage channel for every promotion you launch. It has multiple approaches. Primary, you first launch your promotion on your company's social media page, sponsored or organic. But another great approach is to allow people to share your digital coupons on their social media profiles. This way, your campaigns generate free exposure, and it gains more convincing power. Convincing power? Yes, if someone notices that their friends share something on their profile, it radiates trust from someone they know.
- Website/app
Since every business has a website these days, you should leverage it as well. Display your deals on your website and provide some additional guidelines. It's also nice to refer to a webpage for more information when distributing your campaigns via SMS or Email.
- Coupon directory
A Coupon Directory is a must-considered distribution method if launching multiple deals at the same time. It's capable of holding various deals and can be completely rebranded. It's very convenient for the end-user and the merchant to rapidly add or delete deals to it. Another major advantage is that businesses only need to communicate one catalog that holds are their deals instead of promoting all deals separately.
Have a look at this web page for more information about the relevance and usage of digital coupon books.
- In-store / Phygital
Uniformity is key. If you're distributing digital deals via the above-mentioned channels, you should always include your store as well. It's easy these days to distribute your digital coupons to your audience while they're in your store. You can display posters with QR codes or NFC tags that open your coupon when scanned or tapped. You can distribute your digital coupons using your free wifi network. As soon as someone connects with your wifi, they're immediately redirected to your digital coupon.
Want to know more about our Phygital marketing solutions? Check this page!
Bottom line: 5 4th of July digital marketing ideas you can launch in under 5 minutes.
The 4th of July is a popular American holiday that most businesses leverage by publishing valuable deals to reach their objectives. The main difficulty is standing out in the overload of mobile marketing content in that period. The Coupontools software provides outstanding digital game coupon formats and convenient ways to publish your deals.
Try it yourself! Sign up for a trial account today and publish your homemade digital scratch cards, memory game coupon, or voucher in a few minutes!
Do you have any questions? Don’t hesitate and shoot!
