Blikk é o tabloide número um da Hungria. O jornal combinou uma campanha de marketing off-line com a solução de raspadinha digital da Coupontools. Todos os jornais tinham um código promocional exclusivo na página de capa, diariamente. Os consumidores puderam digitalizar o código QR e digitar o código promocional exclusivo na janela pop-up. Cada código promocional exclusivo deu acesso a um cupom de uso único, com várias chances e prêmios. A campanha inicial coletou uma enorme quantidade de dados de login social dos participantes. "A campanha durou várias semanas e teve uma taxa de uso muito alta", disse Fonai Szabolcs, nosso representante local da Coupontools na Hungria.
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